It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.The graphics may be a full wrap (the whole vehicle is covered), a decal wrap (decals are applied to body panels) or a window wrap (decals are applied to the side and rear windows).
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Mobile
More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Mobile
Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website. Reasons, why you should take offline promotion of your website seriously include: Internet is increasingly becoming a part of our daily life. However, still a big segment of the society – especially, the elderly – don’t spend that much of time online.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Mobile
Of the £16,777m spent on advertising last year in the UK, 5.05% was spent on outdoor advertising – almost £850m (Source : Advertising Association/WARC). That’s more than was spent on radio advertising (3.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Billboards and Large Media
What does your vehicle say about your business? You drive to work, commute through traffic, stop at the shop for refreshments, park up outside your business, take care of deliveries and run some errands during the day, finally, you drive home in the evening. How many people did you pass or meet today? All potential customers, but did they notice you?Grab a significant advertising advantage over your competitors by covering your vehicle with your business image or message in the form of an eye-catching digitally printed self adhesive vinyl advertisement known as a vehicle wrap and take it for a drive around town to promote your business.Vehicle wrapping is now being recognized as an extremely cost effective and unique form of outdoor media for all sizes of businesses and company promotions.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Mobile
Billboards make good marketing materials. Have you ever seen these trucks or cars on the road with this seemingly colorful, catchy and oftentimes loud advertisements printed on their sides? I’m sure you have. This kind of advertising is common nowadays.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Mobile
Are you short of advertising ideas to promote your products and services? If yes, just open your eyes to the wonderful world of advertising inflatables. Advertising inflatables and advertising balloons open up a new frontier of advertising in the air or on the ground by using highly innovative inflatable designs and product replicas. Advertising inflatables have many intrinsic values which are not available in any form of advertising.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Inflatables
While there have been comparative articles done looking at the pro's and con's of google ad placement versus e-zine add placement, we want to highlight a third alternative. Another market is being developed in internet billboards. For the cost of only 1$ per pixel, whereby most companies will purchase a simple 100 pixel ad for a total of 100$, you can get not only a graphic image for your website, but also a free text link with a description of your site.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Mobile
To a general advertiser outdoor advertising is worthy of consideration. Outdoor advertising is considered as the oldest form of advertising. Posting bills on wooden boards in the late 19th century led to the birth of the term billboard.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Billboards and Large Media
Everyday on your way to the office or school, you pass by them. They are usually put up on buildings, walls or posts. They seem to be popping up everywhere these days.
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Mobile
Thanks to Apple's iPhone and RIM's Blackberry software, there has been an exponential explosion of smartphones hitting the market; the average consumer is presented with at least 20 different and competitive choices when shopping for a PDA's and smartphones. The ubiquity of these phones has forced most manufactures to undercut prices to stay in the game against tougher competitors and what it leads to is an over-abundance of phones in consumer's hands that are full of features like Wi-Fi, web browsing, mp3 playback, movie playback, etc.Countries like China are known for the majority of their internet/broadband users accessing websites and interacting with one another through mobile media rather than going home and logging onto their personal computers. [Read more]
There are many promotional gifts to choose from, things that are practical, whimsical or unique and bear your name or logo. But few of these gifts make a lasting difference in the world. Few of them can truly make the world, and your customers' lives, better. [Read more]
When your business is trying to make a sale or bring in new clients, you know how important it is to advertise. Advertisement is probably the single most important part of actually selling your business. If you're in the business of speakers you need to understand the value of promotional USB speakers. [Read more]
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] didnot appear in the letter but simply appears to describe the mechanics of the letter Author: Alan SharpeTarget audience: General managers of auto dealershipsMailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]Purpose: Generate appointments for salespeople [MAILING ENVELOPE][Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership. [Read more]
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