We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community? Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into the PR game will cost them thousands NOT hundreds of dollars. If you take the traditional approach to public relations, you may be right PR Agencies are known for high hourly rates and retainer payment plans.
Tags: Business, Marketing and Advertising, Public Relations, Agencies
I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work. And these were companies who burnt through significant amounts of capital (in the millions, tens of millions or hundreds of millions in many cases) while they were rushing to get to market.
Tags: Business, Small Business, Marketing and Advertising
Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many times to make it the best it can be. I am still always looking for ways to improve MOE.
Tags: Business, Marketing and Advertising, Internet Marketing, Resources, Tips
The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with the pace of change in-house.So, what should you look for in a consultant, and what guarantees can you expect?Choosing the consultantThe consultant should ask a lot of questions about your business and your objectives.
Tags: Business, Small Business, Marketing and Advertising
This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid: 1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc.) - nice professional term, but it's descriptive of some of the dreck that passes for web site design.
Tags: Business, Marketing and Advertising, Strategic
Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e.
Tags: Business, Marketing and Advertising, Telemarketing
Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More .
Tags: Business, Small Business, Marketing and Advertising
Here’s a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems. When you offer the help that your target audience is looking for it won’t be hard to make sales.
Tags: Business, Marketing and Advertising, Salesmanship, Education and Training
Anyone who owned a business in the U.S. in 2002 knows the difficulties that a poor economy can cause.
Tags: Business, Small Business, Marketing and Advertising
Although David has been a graphic designer for a decade, he’s only been a business owner for a little over a year. He was becoming increasingly discouraged with his clientele. “I'm the only person in the business, and even though I’ve been in business for a whole year, I’m still having to spend a lot of time marketing to get new clients.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Thanks to Apple's iPhone and RIM's Blackberry software, there has been an exponential explosion of smartphones hitting the market; the average consumer is presented with at least 20 different and competitive choices when shopping for a PDA's and smartphones. The ubiquity of these phones has forced most manufactures to undercut prices to stay in the game against tougher competitors and what it leads to is an over-abundance of phones in consumer's hands that are full of features like Wi-Fi, web browsing, mp3 playback, movie playback, etc.Countries like China are known for the majority of their internet/broadband users accessing websites and interacting with one another through mobile media rather than going home and logging onto their personal computers. [Read more]
There are many promotional gifts to choose from, things that are practical, whimsical or unique and bear your name or logo. But few of these gifts make a lasting difference in the world. Few of them can truly make the world, and your customers' lives, better. [Read more]
When your business is trying to make a sale or bring in new clients, you know how important it is to advertise. Advertisement is probably the single most important part of actually selling your business. If you're in the business of speakers you need to understand the value of promotional USB speakers. [Read more]
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] didnot appear in the letter but simply appears to describe the mechanics of the letter Author: Alan SharpeTarget audience: General managers of auto dealershipsMailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]Purpose: Generate appointments for salespeople [MAILING ENVELOPE][Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership. [Read more]
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