Although David has been a graphic designer for a decade, he’s only been a business owner for a little over a year. He was becoming increasingly discouraged with his clientele. “I'm the only person in the business, and even though I’ve been in business for a whole year, I’m still having to spend a lot of time marketing to get new clients.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Creating a logo to get you noticed.When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention. It should follow the chosen colour scheme and reflect the business that your company is in.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them.DIY (Do-It-Yourself) ›› Knowledge is PowerI highly recommend reading and learning about graphic/web design.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
The purpose of business is to create and retain a customer. Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care…add any high sounding word with ‘customer’ preceding or succeeding that word and you have a new model, a new theory. Headline hitting books, celebrity author seminars and training till another theory comes along.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. To build a long term impression on your customers, it is vital that you have a proper marketing strategy and something unique about your company.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand the purpose of having a logo. A corporate logo is one of the most essential branding elements for your company.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Logos and slogans are big eye catchers for the big businesses we’re used to seeing every day. It’s the seldom thought of products that are fun to watch as they create new ways to market their ideas to the user and consumer. As the Olympic International Committee is in its early stages of preparations for 2010 in Vancouver, BC we’re seeing some interesting news stories.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Managing your identity can seem hopeless at times. Here is a primer to assist you in creating great graphics that work.Flexible vs.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
Thanks to Apple's iPhone and RIM's Blackberry software, there has been an exponential explosion of smartphones hitting the market; the average consumer is presented with at least 20 different and competitive choices when shopping for a PDA's and smartphones. The ubiquity of these phones has forced most manufactures to undercut prices to stay in the game against tougher competitors and what it leads to is an over-abundance of phones in consumer's hands that are full of features like Wi-Fi, web browsing, mp3 playback, movie playback, etc.Countries like China are known for the majority of their internet/broadband users accessing websites and interacting with one another through mobile media rather than going home and logging onto their personal computers. [Read more]
There are many promotional gifts to choose from, things that are practical, whimsical or unique and bear your name or logo. But few of these gifts make a lasting difference in the world. Few of them can truly make the world, and your customers' lives, better. [Read more]
When your business is trying to make a sale or bring in new clients, you know how important it is to advertise. Advertisement is probably the single most important part of actually selling your business. If you're in the business of speakers you need to understand the value of promotional USB speakers. [Read more]
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] didnot appear in the letter but simply appears to describe the mechanics of the letter Author: Alan SharpeTarget audience: General managers of auto dealershipsMailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]Purpose: Generate appointments for salespeople [MAILING ENVELOPE][Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership. [Read more]
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