There are many promotional gifts to choose from, things that are practical, whimsical or unique and bear your name or logo. But few of these gifts make a lasting difference in the world. Few of them can truly make the world, and your customers' lives, better.
Tags: trees planting, trees planting hope, promotional trees, promotional trees planting, hope for the future, promotional trees planting hope, Promotional Products, Advertising, Varied Merchandise
Although David has been a graphic designer for a decade, he’s only been a business owner for a little over a year. He was becoming increasingly discouraged with his clientele. “I'm the only person in the business, and even though I’ve been in business for a whole year, I’m still having to spend a lot of time marketing to get new clients.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.Consistency cannot be stressed enough in brand development: whether it is a color or a font, where you place your logo, the schedule for newsletters and promotions, or the way the receptionist answers the phone. One predictable encounter after another carves your brand in the customer’s consciousness.
Tags: Business, Marketing and Advertising, Advertising, Agencies, Full Service
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.
Tags: Business, Marketing and Advertising, Advertising, Design Services, Logo and Stationery
I have searched for a new way to increase the sales of my promotional products. A good way is to start an affiliate-program with a commision for every customer who buy an product and who came to your page from a webpage of one of your affiliate-partners.I thought that this is not the only way to inrease my sales and there is another problem.
Tags: Business, Marketing and Advertising, Advertising, Promotional Products, Varied Merchandise
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business. The toughest part of the advertising equation is in determining where and how to spend your advertising dollars.
Tags: Business, Marketing and Advertising, Advertising, Agencies, Full Service
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers.
Tags: Business, Marketing and Advertising, Advertising, Agencies, Full Service
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game.
Tags: Business, Marketing and Advertising, Advertising, Promotional Products, Varied Merchandise
A Yellow Page Ad isn't Enough Any More An unquestioned "must" for any small business has been to run an ad in the Yellow Page Directory. Since most customers were local, that was enough to establish itself as "open for business." The annual Yellow Page ad represents the largest promotional expense for many enterprises.
Tags: Business, Marketing and Advertising, Advertising, Yellow Pages
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.The graphics may be a full wrap (the whole vehicle is covered), a decal wrap (decals are applied to body panels) or a window wrap (decals are applied to the side and rear windows).
Tags: Business, Marketing and Advertising, Advertising, Outdoor Advertising, Mobile
Thanks to Apple's iPhone and RIM's Blackberry software, there has been an exponential explosion of smartphones hitting the market; the average consumer is presented with at least 20 different and competitive choices when shopping for a PDA's and smartphones. The ubiquity of these phones has forced most manufactures to undercut prices to stay in the game against tougher competitors and what it leads to is an over-abundance of phones in consumer's hands that are full of features like Wi-Fi, web browsing, mp3 playback, movie playback, etc.Countries like China are known for the majority of their internet/broadband users accessing websites and interacting with one another through mobile media rather than going home and logging onto their personal computers. [Read more]
There are many promotional gifts to choose from, things that are practical, whimsical or unique and bear your name or logo. But few of these gifts make a lasting difference in the world. Few of them can truly make the world, and your customers' lives, better. [Read more]
When your business is trying to make a sale or bring in new clients, you know how important it is to advertise. Advertisement is probably the single most important part of actually selling your business. If you're in the business of speakers you need to understand the value of promotional USB speakers. [Read more]
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] didnot appear in the letter but simply appears to describe the mechanics of the letter Author: Alan SharpeTarget audience: General managers of auto dealershipsMailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]Purpose: Generate appointments for salespeople [MAILING ENVELOPE][Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership. [Read more]
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