Thanks to Apple's iPhone and RIM's Blackberry software, there has been an exponential explosion of smartphones hitting the market; the average consumer is presented with at least 20 different and competitive choices when shopping for a PDA's and smartphones. The ubiquity of these phones has forced most manufactures to undercut prices to stay in the game against tougher competitors and what it leads to is an over-abundance of phones in consumer's hands that are full of features like Wi-Fi, web browsing, mp3 playback, movie playback, etc.
Countries like China are known for the majority of their internet/broadband users accessing websites and interacting with one another through mobile media rather than going home and logging onto their personal computers. More and more, businesses marketing to specific audiences are taking into consideration how their websites are viewed on mobile phones; this brings us to the question: how do I optimize my website for mobile media? Overall, search engine optimization for mobile and smart phones isn't vastly different than normal SEO practices for websites viewed on a desktop; however there are key concerns which desktop web developers don't necessarily have to consider such as:
There are thousands of smart phones on the market that are available to consumers are varying prices which means that when designing a website to be viewed on a phone you have to take into consideration that your iPhone touch screen isn't the same size as a HTC Tough Diamond phone, nor do they share the same resolution.
The amount of images you have is directly related to how long a person will stay on your website and how long it takes too load. Too many images obviously causes a longer download time (despite the revolutionary 3g network) and most users will immediately bounce off your page they're looking for doesn't come up fast enough. Images that are too large will take up most of the user's screen and will force them to scroll around just to see an entire image.
Despite the rise in broadband networks and drop in data-usage plans, how much content and the total size of your webpage still directly influences how many hits your website will get from mobile phones. Many phone plans charge its subscribers based on how much data (bandwidth) they use every time they log onto the web from their phone; which means the longer your site takes to load, the more you are costing a potential customer and the less likely they are to come back to your website.
This is something that happens with normal websites viewed on computers at home or the office; who wants to scroll around just to get the content they need? The most important information should be available the moment a user logs onto your website to minimize your bounce rate and increase search engine optimization.
Fred McCoy. Fred McCoy is a New York Web Design critic who works for Blue Fountain Media; his articles are on point, descriptive, and insightful.
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Thanks to Apple's iPhone and RIM's Blackberry software, there has been an exponential explosion of smartphones hitting the market; the average consumer is presented with at least 20 different and competitive choices when shopping for a PDA's and smartphones. The ubiquity of these phones has forced most manufactures to undercut prices to stay in the game against tougher competitors and what it leads to is an over-abundance of phones in consumer's hands that are full of features like Wi-Fi, web browsing, mp3 playback, movie playback, etc.Countries like China are known for the majority of their internet/broadband users accessing websites and interacting with one another through mobile media rather than going home and logging onto their personal computers. [Read more]
There are many promotional gifts to choose from, things that are practical, whimsical or unique and bear your name or logo. But few of these gifts make a lasting difference in the world. Few of them can truly make the world, and your customers' lives, better. [Read more]
When your business is trying to make a sale or bring in new clients, you know how important it is to advertise. Advertisement is probably the single most important part of actually selling your business. If you're in the business of speakers you need to understand the value of promotional USB speakers. [Read more]
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] didnot appear in the letter but simply appears to describe the mechanics of the letter Author: Alan SharpeTarget audience: General managers of auto dealershipsMailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]Purpose: Generate appointments for salespeople [MAILING ENVELOPE][Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership. [Read more]
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